Inspirational Animations

Here are some of the animation that inspired me.

Pixar Animation Logo
It is a very simple animation of the lamp but it fits very well with the pixar logo. 


Pause Fest 2011 - Sander Van Dijk & Radium Audio
The graphics merge with each other effectively which create very interesting graphical movement.


Me, Myself and I
The creator plays with the texts and graphics to create smooth and interesting motion graphics.


Claudio Salas Reel
The idea of transforming from the graphic into another different graphic is great.



Moviebox
The whole idea of this animation is about boxes.
It creates an effect of stop motion.
The objects and effects used such as lighting, creates a realistic feeling to the animation.


Composition in Red
The creator plays with simple shapes and lines.
It creates motion, such as water dripping.


Globo Logos
A cool video combining human hands and folded papers.
It plays with different angles and graphics.



The State of Wikipedia
Interesting way of telling information about Wikipedia.
It looks so playful, like a playground.



After looking at all of these examples, I found out that each of the animation is created based on different themes and ideas. Different techniques, such as framing, masking, motions are used to create different kind of visual expression that the creator want the viewer to feel.

Moodboard

Approved SOI

Statement of Intent
Module: CFE_6FDA0012
Name: Lim Ching Huey
ID: 12234114
Class: BMM1005-1
Email/HP: jacelim@hotmail.my/016-9082900

______________________________________________________________________


*** *** *** Important *** *** *** 
.doc SOI is downloadable from here.
>> http://www.mediafire.com/download/9gzo7ghjs87jli8/SOI_CFE_V4_ChingHuey.docx

______________________________________________________________________



 
Portfolio Audit
General Mix Top 5
1.  Final Year Project - Web
2. In the Next Room - Video
3. Hypercomic – Graphic Communication
4. Battle Pong - Installation
5. A’Design Award (Interactive Logo) – Graphic Communication

• My general mix portfolio is composed in this way to demonstrate multiple skills as a multimedia designer in coding and graphical communication. 
• The focus of this masterpiece will be skills on implementing advertising idea into the chosen competition.
• Reasoning of chosen competition:
• To fill in gap in graphic communication of branding and identity.
• To demonstrate skills on defining corporate identity.
• Relevance to Multimedia
• I think branding and identity is very important for a company, institution or organization. Therefore, as a multimedia designer, it is very important to demonstrate skills on defining the identity of a company/institution/organization in my works.

About the Award
The chosen competition for this project is A’Design Award and Competition. This project falls under the subcategory of Graphics and Advertising Design, which is the Identity and Branding. The A'Design Award and Competition is for designers, innovators and companies that want to highlight themselves to attract the attention of media, publishers and buyers.

Judges

• The jury consists of three parts, each is a group is formed by five people, the three different Jury is classified as the Focus Group, Academic, and Professional. The Jury is usually formed by invitation.
• Academic
• Academic Jury, consisting of five people is made of professors and lecturers of design and art fields, they are individuals that have proven to be successful in their fields, the insights of academic jury and their experience is important in spotting unique designs, finding designs that excel in innovation, ergonomics and engineering. Usually picked from Professors of Universities.
• Criteria for Academic Jury Members:
• Must be an academic practitioner for 10 years, requirement decreased to 5 years, if a Ph.D. is present. Must be affiliated with a university or higher education.
• Professional
• Professional Jury, consists of producers of designs, these are the people who knows what sells, what already exists in the market, they are good at spotting technology, usability and functionality details and specific issues related to the field. Usually picked from managers, engineers from design-oriented companies, sometimes experienced designers will also be called. This is further divided into: Enterprise Jury Panel and Practicing Professionals Jury Panels.
• Criteria for Professional Jury Members:
• Practicing Professionals: Must be a practitioner of the profession for at least 10 years, requirement decreased to 5 years, if a master degree is present, or if job definition is a managerial position. Must be affiliated with a an existing company. • Enterprise: Holds one of the following titles in the company: owner, managing director, high-level manager or chief executive officer, must have registered company for last 10 years.
• Focus Group
• The Focus Group Jury, consisting of five people is made of design oriented individuals. The focus group was included in the voting system to normalize the biases that would be potentially created by the Academic and Professional Jury. The focus group consists of design bloggers, design lovers, magazine editors etc. They are good at spotting good presentations and fun-details in designs. This is further divided into: End-User Focus Group and Media Focus Group.
• Criteria for Focus Group Jury Members:
• End-User Focus Group: Must hold an BS or BA degree. • Media Focus Group: Must be a member of a known publication, 5 years of work experience.

Past Winners

• 2012 – 2013 Le Coffret-Chambres D'hôtes Visual Identity by Laura Ferrario. Le Coffret is a design B&B in Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain from the idea of the ascent of man into the sky. An Onciale font revised to remember the Celtic origins of the Valley rightly balances and supports a strong symbol to finally obtain a mark that is easy to identify and easily catches the eye.
• 2010 – 2011 Utrecht City Theatre Corporate Identity by Edenspiekermann Amsterdam. Utrecht City Theatre - a place where artistic quality, engagement, adventure, passion and skill come together. The interaction between visitors and performers is a sparkling and emotional adventure, often leading to reflective moments. The custom typeface and logo are based on the words “shimmering” and “reflection”. The typography and colour scheme reflect the zeitgeist of Dudok, architect of the theatre building. The edgy play of letters positions the theatre self-consciously in the present time. The style allows inspiration to grow into a powerful cultural brand.

 

Brief Insights

• An open design competition for submission of both concept stage and realized works designed by professional and young graphic designers, graphic design companies, branding experts, consultancy companies and creative agencies and advertising studios worldwide.
• When submitting to the Graphics and Visual Communication Design competition, submission will be evaluated on multiple dimensions together with its application. High-resolution images of the design should be sent together with a presentation of its application. For example, logos on merchandise, advertisement posters at their locations etc. 
• Awarding Criteria
• The best graphic designs are selected according to form, functional and emotional aspects of the design; submissions are further considered for their degree of innovation, aesthetic qualities, medium of choice, creativity and usefulness in addition to ease of realization and application efficiency, attraction and accessibility.

Project Title: Macalister Mansion Interactive Logo
Project Description

• It is an interactive logo of a chosen mansion hotel located in Penang Island, which is called the Macalister Mansion.
• Main Purpose: To promote an event by Macalister Mansion called the Wine Flight.
• Other purpose of choosing this is to promote the hotel and allows the user to interact with the interactive logo. The interactive logo plays short animations, such as growing text after clicking.
• Interactive logo is an idea inspired by Google Doodle. The multimedia era allows the users to have different experience on digital devices. For example, on web browsers, effects such as parallax scrolling, panning canvas and video as background are used for the user to interact with the website. Therefore, to make use of the logo, which is the main branding and identity for the company, a logo redesigning will be done to allow the users to interact with it rather than a static image.
• This logo will play short motion graphics which is relevant to the hotel identity only and after clicking.
• It is purposely designed for digital medium such as computer browsers, tablets and smart phones.
• Please refer to pg. 11 and pg.12 for moodboard and flowchart. 

Target Audience

• Client who wants to promote about the company using interactive logo, for example, interactive logo for event in their company.
• Curious online users.

Form

• An interactive logo with 2-dimensional and 3-dimensional graphics in .swf format. This will be done using Adobe Flash.
• Graphics will be designed mainly in vectors with photo manipulation using Adobe Illustrator.
• Application on merchandise will be done using Adobe Illustrator and Adobe Photoshop, applying the interactive logo on the selected digital medium.
• Effects – Short motion graphics or animation after clicking.
• Logo will be in various sizes to fit into different digital screens. Web – 800(px) x 600(px), Mobile Screen – 800(px) x 480(px), Tablet 1024(px) x 768(px).
• The length for each animation after clicking will be 3 to 5 seconds. It is short and memorable.
• The expected time for each user to spend time on the interactive logo will be less than 30 seconds. 

Final Execution

• A .swf file. Requires flash player to play it.
• .jpg images on merchandise of its application.

Bibliography
Google.com. n.d.. Doodles. [online] Available at: http://www.google.com/doodles/finder/2013/All%20doodles [Accessed: 19 Jun 2013].

Studios, O. n.d.. A' Design Award and Competition - Graphics and Advertising Design Competition - Categories. [online] Available at: http://www.adesignaward.com/competitions/graphicsandadvertisingdesign-competitioncategories.html [Accessed: 19 Jun 2013].



References
 http://www.tagspice.com/wp-content/uploads/2012/09/nature-photo_manipulation.jpg, found on google using “photo manipulation”, accessed on 19 June 2013

 http://roxannesilverwood.com/images/2_MOTION/2009/RS-NFSA-LOGO.jpg, found on google using “logo for motion”, accessed on 19 June 2013

 http://3.bp.blogspot.com/-RHpOT5jXMYw/UDTCN6sYBSI/AAAAAAAAAfk/ztU9csYMAiI/s1600/illustrator+logo.jpg, found on google using “gradient logo”, accessed on 19 June 2013

 http://www.macalistermansion.com/images/logo.jpg, found on Macalister mansion official website, accessed on 19 June 2013

 http://catapultcreative.net/images/LAYOUT_HOME.jpg. found on google using “photo manipulation”, accessed on 19 June 2013